Pink October: fight breast cancer at work

Every October, the world rallies around an essential cause: the fight against breast cancer. This movement, known as Pink October, aims to raise public awareness of the importance of early detection and to support affected women. Indeed, according to a survey conducted by the Ligue contre le cancer, one in two women is unaware of the risks associated with breast cancer. Yet breast cancer is the most common cancer in women. As a company, you can play a key role in this campaign by taking concrete action.

Pink October: understanding and taking action against breast cancer

Launched in France in 1992, Pink October is an international breast cancer awareness campaign. The movement aims to :

- Information on early detection: Detecting breast cancer at an early stage increases the chances of cure, with a survival rate of up to 88%(French National Cancer Institute).

- Supporting patients and their families:Many associations take advantage of this period to collect donations and provide support.

- Mobilizing public and private players:Institutions, associations and businesses are encouraged to get involved.

The importance of corporate involvement in the fight against breast cancer

For a company, supporting Pink October is much more than a simple charitable action. It's an act of social responsibility that helps :

- A commitment to health

- Create a caring work environment where employee well-being is a priority

- Strengthen team cohesion around a common cause

Concrete actions to support Pink October in the workplace

Raise awareness, inform and prevent

- Organize awareness-raising workshops:Invite healthcare professionals or representatives of associations to talk about early detection and the signs to look out for.

- Information dissemination: Use internal communication tools (newsletters, posters, intranet) to disseminate key information about breast cancer and the importance of screening.

- Bring sport into the workplace with SPART: Encourage your employees to engage in regular physical activity to prevent breast cancer.

Take part in solidarity actions for Pink October

- Donations: Create a corporate fundraising campaign for an association dedicated to the fight against breast cancer.

- Take part in fundraising events:Many associations organize races or sporting events during Pink October. Form a team of employees to take part and represent your company.

- Take part in SPART's Pink October season:Get involved by offering your employees an application dedicated to well-being in the workplace, promoting physical activity and sports to support health and prevention.

<h3> Engagez-vous à travers la communication visuelle </h3>

- Dress up your logo in pink: Change the colors of your logo on your social networks to show your support for Pink October.

- Decorate your premises: Use pink ribbons, symbols of Pink October, and add touches of pink to your offices. This raises the profile of the cause among your staff and visitors.

Make breast cancer screening easier

- Offer screening days: In partnership with a health center or an association, organize workplace screenings.

- Be flexible to encourage screening: Encourage your employees to go for screening by giving them a special day or half-day off every October. You can also consider flexible working hours to facilitate medical appointments.

October Rose, a commitment that reinforces your values

Supporting Pink October at work isn't just a gesture of solidarity: it's a real commitment to the health of your employees.

Let's get involved today in Pink October and contribute, each at our own level, to advancing the fight against breast cancer. 💪🎗️

By Candice Lhomme

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